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Few countries can boast of such a vast natural playground as Sweden. Northern Europe’s largest country stretches across over different climate zones from the Arctic tundra in the north, the mountains, lakes and forests of central Sweden, and the temperate climate in the south, with an impressive coastline comprising of sandy beaches and rocky archipelagos. The Swedes are known for pushing the boundaries of unique accommodation close to nature, bring forth the world’s first Icehotel, designer treehouses and aurora camps which allow visitors easy access to the wilderness without compromising on comfort. Enjoy the endless summer days, or catch the surreal Aurora Borealis in winter, whilst engaging in an array of winter activities from husky and snowmobile safaris.

Nature pursuits are not the only merits of this innovative nation – modern, minimalist design seems to be part of the Swedes’ DNA, with local brands like Ikea, H&M and Acne Studios making a splash on the international scene, and independent boutiques offering anything from vintage design to high fashion are aplenty in the cities. The creative energy transcends into popular culture, with global acts such as ABBA and Roxette as well as many other globally recognised artists and musicians, as well as the food scene offering a smorgasbord of traditional Nordic cuisine (think meatballs with lingonberry sauce and potatoes, pickled herring and crayfish), to inventive vegetarian dishes, gourmet restaurants with Michelin Stars, and an emerging craft beer scene. Mix this with its Viking history, indigenous Sami culture and storied past and you have an underrated world-class destination waiting to be discovered!

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Best Time to Visit

The best time to visit Sweden is between May to September, when the days are longer, and the weather is warmer, and it’s best the enjoy the country’s vast natural playground and diverse coast. The shoulder months of May and September have less visitors and a relatively pleasant climate which make exploring the cool cities of Stockholm and Gothenburg more bearable. In the northern region of Lapland, visitors can experience the endless days with the midnight sun in summer, but winter months also appeal with the natural spectacle of the Aurora Borealis and an array of winter activities from husky and reindeer safaris, snowmobile expeditions and skiing, as well as a host of unique and modern accommodation in the heart of the wilderness which are great launching pads for exploration.


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